Basic Details
Word: Downmarket
Part of Speech: Adjective
Meaning: Referring to goods, services, or areas that are less expensive and often considered of lower quality.
Synonyms: Inexpensive, cheap, low-end
Antonyms: Upmarket, high-end, luxury
Idioms and Phrases
- Downmarket brand: Brands that are known for being affordable but not necessarily high quality. Example: "She opted for a downmarket brand of shoes for everyday wear."
- Go downmarket: For a company to start producing cheaper products to reach a larger audience. Example: "The luxury car maker decided to go downmarket with a new, affordable model."
Usage Examples
Example 1: The downmarket shopping centre attracted many bargain hunters looking for affordable items.
Example 2: Although the hotel was downmarket, it still offered comfortable beds and clean rooms.
Example 3: The magazine is known for downmarket features that appeal to a wider audience rather than luxury lifestyles.
Fun Fact
The term "downmarket" originated in the retail industry, where it was used to describe shops or markets that were located in less affluent areas and catered to budget-conscious consumers.
Famous Quote
"We live in a downmarket world, where the glamour of luxury often masks a lack of substance." Unknown
Multiple Choice Questions (MCQs)
1. What does "downmarket" mean?
a) Expensive and luxurious
b) Affordable and often of lower quality
c) High quality and exclusive
d) Popular among teenagers
Answer: b) Affordable and often of lower quality
2. Which of these is a synonym of "downmarket"?
a) Luxury
b) Inexpensive
c) Designer
d) Premium
Answer: b) Inexpensive
3. Which is an antonym of "downmarket"?
a) Cheap
b) Budget
c) Upmarket
d) Value
Answer: c) Upmarket
4. Which sentence uses "downmarket" correctly?
a) The downmarket restaurant had a long waiting list for its famous delicacies.
b) She chose a downmarket dress for the formal event.
c) The downmarket brand is known for its affordable prices and trendy designs.
d) The artist exhibited her downmarket paintings in the gallery.
Answer: c) The downmarket brand is known for its affordable prices and trendy designs.
5. Which idiom relates to the concept of "downmarket"?
a) Go upmarket
b) Go downmarket
c) As good as gold
d) The cream rises to the top
Answer: b) Go downmarket
