What does upmarket mean?
Word: Upmarket
Part of Speech: Adjective
Meaning: Upmarket means meant for people who have more money to spend; expensive and of high quality.
Synonyms: expensive, luxury, high-end, posh
Antonyms: downmarket, budget
How do you spell upmarket?
Syllables: up - mar - ket
Tricky part: There is only one p, and the last part is ket, not kit. Said quickly, the end sounds like kit, which is where most mistakes come from.
Watch out for: upmarkit, uppmarket, upmarkat
Memory tip: Picture a market that has moved one floor up, where everything costs more. The word is up and market side by side, and market is spelt exactly as usual.
Upmarket in a sentence
Example 1: The new mall in Gurugram is full of upmarket clothes shops.
Example 2: Their family moved to an upmarket neighbourhood near the lake.
Example 3: When the cafe went upmarket, the price of its coffee doubled.
Fun Fact
Upmarket is mainly a British word. Americans usually say upscale for the same idea, as in an upscale hotel.
Practise the CREST Way
Word Connection
Choose the antonym of the word:
upmarket
a) exclusive
b) cheap
c) stylish
d) elegant
Show answer
b) cheap. Cheap things cost little, the opposite of upmarket; the other three are close to it in meaning.
Word Cookie
Find the misspelt word in the sentence:
The little sweet shop in our lane has gone upmarket and now sells chocolets in shiny gold boxes.
a) upmarket
b) chocolets
c) boxes
d) shiny
Show answer
b) chocolets. Chocolates keeps the o and the a of chocolate: choc-o-late.
Word Makeup
Choose the correctly spelt compound word:
a) upmarket
b) bodygaurd
c) skyscrapper
d) loudspeiker
Show answer
a) upmarket. Only upmarket is joined correctly; bodyguard, skyscraper and loudspeaker are misspelt here.
Mingle-Mangle
Form a meaningful word from the jumbled letters:
tpemrkau
a) upmarket
b) upbeat
c) trumpet
d) marketer
Show answer
a) upmarket. The jumble has a u and a p but only one e, so it cannot be marketer; upbeat needs a b, and trumpet needs a second t.
Multiple Choice Questions
1. An upmarket restaurant is most likely to have ____.
a) plastic chairs on the pavement
b) costly dishes and fine service
c) a single dish on the menu
d) a quick self-service counter
Show answer
b) costly dishes and fine service
2. 'The old hotel has moved upmarket.' This tells us the hotel has ____.
a) grown into a large chain
b) moved to a higher floor
c) started to open earlier
d) begun to aim at richer guests
Show answer
d) begun to aim at richer guests
